The Gravatar image URL of the logged-in user is used in order to display it in the toolbar and the WordPress.com user ID of the logged-in user. Additionally, clicked actions within the toolbar are tracked. Data like IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, and country-code are used.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

This website uses both Google Analytics and WordPress.com to collect website analytics. Analytics are collected in an effort to improve website functionality and to provide users with a better overall experience. This data allows me to identify what content users connect with and to provide more of what people enjoy the most. The third-party analytics providers that I use each have their own Privacy Policy.

Google Analytics

This third-party application collects user data and logs information such as which pages you visit, the duration of your visit, and other statistics in order to improve the user experience. On this site, Google Analytics runs in conjunction with WooCommerce (owned by Automattic). This allows Google Analytics to receive purchase details such as product id, name, category, the total cost, the total quantity, and the order number. Google Analytics also does offers IP anonymization, which can be used by the site owner. Activity data is also sent to Google Analytics. This data includes shopping cart additions and removals, product listing views and clicks, product detail views, and purchases. Tracking for each specific WooCommerce event needs to be enabled by the site owner. More information on how Google Analytics tracks data can be found here.

WordPress.com Stats (Jetpack)

Data like the IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code are used. However, the site owner does not have access to any of this information via this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used for the sole purpose of powering this feature.

Post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search engine terms, and country data are tracked. When this module is enabled, Jetpack also tracks performance on each page load that includes the Javascript file used for tracking stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, Javascript files, CSS files, etc.). The site owner has the ability to force this feature to honor DNT settings of visitors. By default, DNT is currently not honored.

Who we share your data with

Data is shared with email service providers like MailerLite and MailChimp when each user chooses to opt-in. Analytics are stored via Google Analytics, Woocommerce, and JetPack. When purchases are made, financial data is stored via PayPal and not by this website. Information like names and email addresses are also shared with WordPress and Disqus with a user chooses to leave or reply to a comment on this website. Each third-party has their own Privacy Policies that are separate from this website. Violet Roots is not liable for their actions or their content.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. This includes editing dead links or unlinking content that cannot be easily redirected.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service like Akismet. Comments and their associated data are stored via both WordPress and Disqus.

How we protect your data

Measures have been put in place in an effort to protect your data. This includes using a secured website that is identified by the use of an “https” or HyperText Transfer Protocol Secure web URL. An anti-virus, malware, and firewall scanner is also in place to protect this website from malicious code, brute force attacks, and site vulnerabilities. Regular updates and bug fixes are also implemented in order to maintain the security of this website.

When you choose to make a purchase and submit your financial data that information is not stored on this website’s servers. Other personal details such as name, email, and address are stored but never shared. If you chose to share information either via the comment section or in any other public form associated with this website then you do so at your own risk. Regardless of my efforts to protect your data, nothing on the internet is 100% secure and through this Privacy Policy, you agree to and acknowledge this risk when using this website.

CalOPPA, COPPA, etc.

Some users are from the California area and therefore adherence to CalOPPA (California Online Privacy Protection Act) is necessary. To learn more about it click here. The COPPA (Children’s Online Privacy Protection Act) is also adhered to. Children under 13, as well as those under 18, are advised to obtain parental guidance, approval, and supervision when using this website.

In compliance with CalOPPA and COPPA:

• Users can request removal or a change to their information by emailing us directly. This email can be found at the bottom of this page.
• Users will be notified of changes to the privacy policy when adjustments are made to this page.
• A link to the privacy policy is included on the homepage and includes the word privacy. In addition, to comply with COPPA (Children Online Privacy Protection Act) Violet Roots does not market to children under 13.
• Violet Roots does not knowingly collect information from anyone under 13.
• To comply with the Fair Information Practices we’ll notify users as soon as possible via email of any data breaches.
• Third-party companies, like Google Adsense, are allowed to present ads and use anonymous information during your visit to this site in order to showcase products that would be of greater interest to you. They use non-identifiable information to achieve this goal, this is called Online Behavioral Advertising.
• To satisfy the CAN-SPAM Act should a user ever wish to unsubscribe from this blog or its email list please directly contact Violet Roots here and you will be removed from all further correspondence.

Third-Party Plugins & Links

On occasion, links from other websites are included on this website. This is done either through partnerships, sponsorships, or a non-compensated feature. Each featured brand has its own Privacy Policy and Violet Roots is not liable for their actions or content. Features are carefully considered and only presented when there is a relevant significant benefit. This website also uses third-party plugins. These plugins come with their own unique policies that are outlined below for your convenience.

Akismet

Akismet collects information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

Smush

Smush sends images to the WPMU DEV servers to optimize them for web use. This includes the transfer of EXIF data. The EXIF data will either be stripped or returned as it is. It is not stored on the WPMU DEV servers.

Smush uses a third-party email service (Drip) to send informational emails to the site administrator. The administrator’s email address is sent to Drip and a cookie is set by the service. Only administrator information is collected by Drip.

Woocommerce

Woocommerce collects data from customers during the checkout process as well as during the shopping journey. When you make a purchase via Woocommerce on this site you’ll be asked to provide your name, shipping and billing address, email, phone number, and payment details which may include a credit card. You may also be prompted to create or enter account details like a username and password.

Your information is stored for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. Order details are stored for tax and accounting purposes. If you decide to write a comment or review your statement will also be retained. Your information is only accessible by the site owner.

Details on what data is tracked and why are below:

• Products you’ve viewed are tracked to show you products you’ve recently viewed.
• Location, IP address, and browser type are tracked to estimate taxes and shipping.
• Shipping addresses are stored so we can, for example, estimate shipping before you place an order, and send you the order!
• We’ll also use cookies to keep track of cart contents while you’re browsing our site. The use of Cookies is outlined above.
• Contact information may be collected to notify you about your account and order.
• Data is collected in order to respond to your requests, including refunds and complaints.
• Data collection is necessary to process payments and prevent fraud.
• Your detail may be requested to set up your account for our store.
• Information is needed to comply with any legal obligations we have, such as calculating taxes.
• Your information is used to improve our store offerings.
• Contact details are used to send you marketing messages if you opted in.

If you create an account, we will store your name, address, email, and phone number, which will be used to streamline checkout for future orders.